{"id":1642,"date":"2026-05-17T16:36:42","date_gmt":"2026-05-17T19:36:42","guid":{"rendered":"https:\/\/masindustrias.com.ar\/mas-campo\/?p=1642"},"modified":"2026-05-17T16:36:43","modified_gmt":"2026-05-17T19:36:43","slug":"novillo-challenge-la-revancha-del-animal-pesado-en-el-paladar-argentino","status":"publish","type":"post","link":"https:\/\/masindustrias.com.ar\/mas-campo\/2026\/05\/17\/ganaderia\/novillo-challenge-la-revancha-del-animal-pesado-en-el-paladar-argentino\/","title":{"rendered":"Novillo Challenge: \u00bfla revancha del animal pesado en el paladar argentino?"},"content":{"rendered":"\n

El Instituto de Promoci\u00f3n de la Carne Vacuna Argentina (IPCVA) llev\u00f3 adelante una innovadora investigaci\u00f3n de mercado en Mendoza para evaluar, mediante una degustaci\u00f3n a ciegas, si el consumidor realmente distingue y prefiere la carne de novillo frente a categor\u00edas m\u00e1s livianas.<\/strong><\/p>\n\n\n\n

En el marco de la 45\u00b0 Fiesta Nacional de la Ganader\u00eda de Zonas \u00c1ridas, celebrada en General Alvear el Instituto de Promoci\u00f3n de la Carne Vacuna Argentina (IPCVA) organiz\u00f3 el denominado Novillo Challenge.<\/p>\n\n\n\n

\n

Bajo la supervisi\u00f3n de Adri\u00e1n Bifaretti y Tom\u00e1s Mutti, del Departamento de Promoci\u00f3n Interna del IPCVA, el desaf\u00edo emul\u00f3 las cl\u00e1sicas pruebas de sabor de las gaseosas l\u00edderes, pero aplicado a nuestra insignia nacional: la carne vacuna.<\/p>\n<\/blockquote>\n\n\n\n

Para que los resultados tuvieran validez cient\u00edfica, el estudio se dise\u00f1\u00f3 minimizando cualquier variable externa que pudiera sesgar la opini\u00f3n de los participantes. <\/p>\n\n\n\n

Se compararon costillares de novillo frente a animales livianos, ambos asados exactamente de la misma forma: a la llama, con le\u00f1a de algarrobo y aromatizados con jarilla, respetando el gusto tradicional de la regi\u00f3n.<\/strong><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

La t\u00e9cnica de cocci\u00f3n fue estrictamente controlada mediante el uso de term\u00f3metros de sonda para asegurar que ambas categor\u00edas alcanzaran el mismo punto interno, dado que la temperatura es el factor que m\u00e1s influye en la percepci\u00f3n de terneza y jugosidad. Incluso, el servicio de los bocados fue estandarizado en peso y tama\u00f1o, realiz\u00e1ndose cortes perpendiculares a la fibra para no afectar la experiencia de masticaci\u00f3n de los comensales.<\/strong><\/p>\n\n\n\n

Primeras tendencias y educaci\u00f3n al consumidor<\/h2>\n\n\n\n

Aunque todav\u00eda se est\u00e1n procesando formalmente las m\u00e1s de 400 encuestas recolectadas durante el evento, un primer boca de urna en la estaci\u00f3n de degustaci\u00f3n arroj\u00f3 una leve preferencia general por la carne de novillo.<\/strong><\/p>\n\n\n\n

El evento cont\u00f3 con la presencia de referentes del sector como Lucas Magnano, titular de Coninagro, y el consejero Gustavo Gaich. Ambos dirigentes destacaron la relevancia de estas iniciativas para educar al consumidor sobre los atributos de calidad que posee el novillo argentino, una categor\u00eda que muchas veces compite en desventaja simb\u00f3lica frente a la carne de animales m\u00e1s j\u00f3venes, pero que demuestra una excelencia sensorial indiscutible.<\/strong><\/p>\n\n\n\n

Este tipo de investigaciones de mercado resultan vitales para la cadena c\u00e1rnica, permitiendo entender si los h\u00e1bitos de consumo est\u00e1n alineados con la producci\u00f3n y c\u00f3mo posicionar mejor los distintos cortes en el mercado interno.<\/strong><\/p>\n\n\n\n

Fuente: Prensa IPCVA<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Una innovadora investigaci\u00f3n de mercado realiz\u00f3 el IPCVA para evaluar si el consumidor realmente distingue y prefiere la carne de novillo frente a categor\u00edas m\u00e1s livianas.<\/p>\n","protected":false},"author":1,"featured_media":1643,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[170,219,239,240],"class_list":["post-1642","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ganaderia","tag-carne-vacuna","tag-consumo","tag-novillo","tag-proteina"],"yoast_head":"\nNovillo Challenge: \u00bfla revancha del animal pesado en el paladar argentino?<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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